THE NOIR STORY

Step into "Noir," where sophistication meets ecological consciousness, crafting a fusion of sensuality, comfort, and sustainability.

The debut collection by Oliver Kraus features two meticulously crafted designs for women and two timeless designs for men, introducing the extraordinary world of hemp.

Hemp stands out for its sustainability, requiring minimal water, pesticides, and synthetic fertilizers. It also has a high capacity to absorb CO2, significantly reducing environmental impact. Although hemp was sidelined due to political and financial interests over the past century, that era has come to an end.

Befitting any resurgence, we have rebranded hemp to symbolize allure and sophistication, drawing inspiration from the glamorous, mysterious, and seductive world of Film Noir.

Our campaign draws from classic film noir, German expressionism, and the timeless work of Helmut Newton. "Noir" features hemp as a central element, reflecting our commitment to sustainability while ensuring style and environmental responsibility.