Oliver Kraus / About / Issue 01

Private,
not secret.

The Private Edition

OLIVER KRAUS is an independent underwear label working with hemp as a refined first layer. Designed around touch, proportion and restraint.

OLIVER KRAUS campaign couple seated on a bed with a tea service.
Close portrait from the OLIVER KRAUS men’s campaign.
Fig. 01 — Rib campaign study
FormHempTouchRestraint
The beginning Founded 2024

Founded in 2024, OLIVER KRAUS began with a simple refusal: hemp underwear did not have to look rustic, obvious or expected.

The material could be treated with the same precision as any other intimate fabric — cut close, shaped deliberately and presented without explanation.

The private layer deserves the same consideration as everything worn above it.
01 / Material

Hemp at the center. Chosen for its character, then refined through blend, rib and construction.

02 / Form

Reduced lines, deliberate proportions and only the structure the body requires.

03 / Intimacy

Made for the private part of dressing — the layer that comes before the clothes.

Campaign archive

First layer / 2024—
Backlit men’s campaign study in the interior.
Rib / campaign study
Women’s campaign study reflected in an ornate mirror.
First layer / 2024—
Sculptural campaign portrait of a couple with a chair.
Form / material / body
Full-length OLIVER KRAUS couple portrait.
Private, not secret
OLIVER KRAUS vanity scene with repeated reflections.
Rib / campaign study
The story continues / In motion@oliverkrausofficial

Campaign studies, new forms and what comes next.

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